Resources

These are heading tags:

When search engine spiders evaluate your site, they pay close attention to these <h#> tags.  The words you use in these tags should include your keywords that you are targeting.  This is excellent for SEO purposes.

My PPC Competitors

Speed PPC - The most well-known PPC software on the market.  Most PPC experts use Speed PPC.

Ad Grenade - One of my competitors.  Chris Menser has really put together an amazing product here.